This is a direct quote form a "lesson" posted by my good friend Reggie Liggins in our 30 Day Mental Cleanse forum :
CHAPTER 5
SPECIALIZED KNOWLEDGE, PERSONAL EXPERIENCES OR OBSERVATIONS By Reggie Liggins
The Fourth Step toward Riches
"Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED
KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune." ~ Napoleon Hill,
T&GR Ch. 5
"Truth: Network marketing is a teaching & mentoring business. If you study vitamins, or long-distance switches, or the
age of the monk in the white lab coat that scraped the mold off the rock on the full moon twice a year ... or ANY product
or service ... you're wasting your time.
Your product is people. So study people. Find out how you can help them reach their dreams." ~ Michael Dlouhy, "Success
in 10 Steps", Chapter 1
Pretty much everyone in Network Marketing, including us here at Mentoring for Free, are looking for the specialized
knowledge that will propel us into the six-figure income bracket and beyond. Because the barriers to entry into Network
Marketing are so low, must of us come into this profession thinking that we don't need any skills at all. Because we so
plainly saw the potential this business had to offer, we were certain that our friends and relatives would see it too.
Most of us quickly had that notion dashed with a cold cup of reality. And those of us who didn't quit right eventually
came to the conclusion that we needed skills, and knowledge...specialized knowledge.
Most people believe that they can get the specialized knowledge they need by learning everything they can about the
product or service they chose to market. Some decide to go further and become industry experts, or experts at sales and
marketing techniques. After all it is network MARKETING. In my case, I thought that this specialized knowledge consisted
of all of the technical or "hard" skills. And that appealed to me because I hated sales of any kind and I was sure that I
could find a way to build a huge business without ever having to talk to anyone, especially in the age of the internet.
So I decided that I needed to know Search Engine Optimization (SEO), blogging, article and video marketing, social media
marketing, sales skills, closing skills, pay-per-click advertising, and the list goes on. Now, I do possess some of these
skills, and actually consider myself quite good at some of them. What I didn't know though was one of the first things I
learned here at Mentoring for Free, that Network Marketing is first and foremost a Relationship business.
Technical skills and knowledge are important, but not as important it appears as getting to know people. Or as someone
else once said, "people don't care how much you know, until they know how much you care." Tom 'Big Al' Schreiter says
that there are only three reasons why people would join you in your network marketing business. Those reasons are:
1) They know you.
2) They like you.
3) They trust you.
Mentoring for Free founder Michael Dlouhy tells us to "study people. Find out how you can HELP THEM reach their dreams."
Before when I was amassing all of those technical skills, it was all about me. The products and services I was offering
were not so much to help others, but to generate profits for ME. I wasn't concerned with helping people reach their
dreams, I wanted them to help me reach mine. I never even concerned myself with their dreams, wishes or desires. I didn't
listen to them, because I was too busy trying to tell them what I wanted them to know. It really is hard to help anyone
if you don't know what they need or want. And you can't find out what they need or want if you don't listen.
Another benefit of listening is that by listening you can find out which personality type or "color" a person is. Knowing
a person's color can help you understand that person and what makes them tick. That knowledge not only helps you to know
what to say to them, but how to say it. Michael gives us a clear picture of the four personality types in his book,
"Success in 10 Steps", and has written an entire book on the subject named "Powerful Networking Secrets". When it comes
to the science of studying people, these two books will give you a great foundation. I have witnessed Michael give
completely different presentations of the same subject matter based on the personality type of the person he was talking
to. And in each case, I saw how effective it was to talk to that person in a "language" that they understood.
Mentoring for Free has been a complete game changer to me when it comes to specialized knowledge. And I haven't even
mentioned the Master Mind group here, which Hill talked about the importance of in this chapter. The Mentoring for Free
Mastermind Group consists of network marketers from all over the world, from different companies, with a diverse array of
skills and experience. We all share freely with each other, encourage each other, and learn from each other. What I have
learned here at Mentoring for Free has taken my business to another level. And I know that as long as I stay plugged in
here, that my specialized knowledge will be ever increasing.
Peace and Prosperity,
Reggie Liggins
Beaverton, OR
Thank you Reggie for allowing me to repost this. See more great "lessons" here :
Or join us in our forum here : http://30daycleanse.com/
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